This got me thinking how similar this is to web
design. We try to capture the personality of the
website owner and business to make the website
truly one-of-a-kind. It starts as a creative endeavor
fusing technical aspects resulting in a business tool.
Just as the tattoo artists enjoy what they are doing we are having fun too!

If you build and market your website with the best
possible keyword phrases you will attract your ideal
clients. And this may come as a big surprise to many
of you - but guess what? Some of the most
successful websites are not #1 on Google. So please,
do yourself a big favor and quit worrying about what
the search engines are doing and where your site is
ranking. Imagine taking that worry and transforming
it into positive, magnetic energy flowing through
cyberspace attracting exactly the people you want
to reach. Do you feel calmer already? Let's go
through the keyword selection process.

1. Become your customer. If this is too difficult to
do, ask a customer, "What would you type in to
find our products or services? OR Where
would you look for us in the Yellow Pages?"

Example: If you have a tattoo studio in Miami, Florida
your customer may start by typing in "tattoos". Then
quickly discover that there are millions of websites
and not one in Miami on the first page. Next they
might try "Miami tattoos", and then they may narrow
it further to "Miami portrait tattoos". Are you seeing
the idea here? It is best to choose 2, 3 or even 4-
word keyword phrases. Feel confident that you can
eliminate any one-word keyword phrases that remain
behind your site.

2. Go to your favorite search engine and search for 'free keyword suggestion tools'. Then type in your top keyword phrase.

Example: Typing in one word "tattoos", I now see a
whole list of good keyword phrases to use:

Tribal tattoos

Kids tattoos

Tattoos and body piercing

Chinese characters tattoos

3. Take your top 3-5 keyword phrases and rewrite
the copy on your home page to include these
words.

Do these 3 steps sound like a good idea to you?
Then I encourage you to go for it now! Have some
fun with this and let me know how you do.

On the other hand, if this sounds about as much fun
as actually getting a tattoo, then hire someone to do
this for you. And it won't even come close to the cost of a
tattoo!

Proper placement and implementation of your
keyword phrases is also critical. Q. Do you know the 4 places on your website to put your keyword phrases? A. The title, meta description, meta tags and page names.

Anita Larson, The Web Muse & Co. http://www.thewebmuse.com
Creating websites to attract your ideal clients.

Answers to Your Burning Questions

1. No, I dont have a tattoo. (yet)
2. Yes, I would love to create a website for a tattoo artist.
3. Yes, I once attended the annual tattoo convention in Los Angeles.